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What do you call the knowledge a business possesses?
I have been asking around trying to find the accepted term for this.
It is the knowledge a business possesses about how to do business.
For example, anyone can learn how to market.
But a business learns how to market its product to its customers.
When a person leaves a company that knowledge may be lost.
It is this knowledge that companies possess, usually not in documents, but in people's brains.
Some things include
- best recruitment channels for finding staff (especially part-time and casual staff)
- marketing knowledge
- how to best do a sales presentation to certain types of customers
What do you call this knowledge?
You are right George. But I am looking for a fancy business/corporate word for this.
