Who disseminates the idea the vagina needs bling?

I was reading an article in my local newspaper about labiaplasty (labia reduction & beautification), vajazzling (jewelery for the vagina), vaginal dying and vaginal mints. The commentary went on to say this is simply the further objectification of women by men. To that I say non-sense. Sometimes a group of people create there own issues and I say this for the most part driven by women. Any man I know is pretty happy with a natural vagina.

Am I wrong?